• CREDITS:

    Brand: WHITEPAGES
    Client: THE ROYALS
    Creative Director:
    Art Director:
    Producer: SIAN McLACHLAN
    Art Buyer: THE POOL COLLECTIVE
    Photography: SEAN IZZARD

  • THE BRIEF:

    We love working with a quirky concept at Cream, so this campaign for White Pages really fit the brief. Sydney based photographer Sean Izzard was commissioned by The Royals to create an image of people looking inside a shop front window. The set and talent were shot in studio using a simple picture frame to help create a window frame. The urban background was shot separately and dropped in, then the type was added and smudges and scratches enhanced on the glass, as well as the areas where the talent made contact with the glass. The final touch was a subtle vignette to bring the focus to the window for the viewer.

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