• CREDITS:

    Brand: VOLKSWAGEN
    Client: DDB
    Creative Director:
    Art Director: MICHAEL ASHTON
    Producer: LOUIS & CO
    Art Buyer: LEESA MURRAY
    Photography: IAN BUTTERWORTH

  • THE BRIEF:

    This quirky campaign for Volkswagen with the tag line 'Aerial view sees what you can't' has got to be one of our favourite concepts. Basic sets were built in studio so extensive retouching was required to make them look like real locations. Contrasting grades were added to further emphasise the conflicting scenarios. Our 3D department created the golfers shadow and basic assets such as plugs, power points, doors, hardware and picture frames.

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