• CREDITS:

    Brand: VITASOY
    Client: McCANN
    Creative Director:
    Art Director: CELINE FALEDAM
    Producer: RACHEL LOUNDS
    Art Buyer: RACHEL LOUNDS
    Photography:

  • THE BRIEF:

    For this Vitasoy campaign, our 3D artists created three different straws, the drinking glasses and the Vitasoy packs all in 3D. The packs were modeled in 3D with the supplied artwork laid over the top. Once the straw and glass were modeled we experimented with various highlights and textures to have them look as realistic as possible.

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