• CREDITS:

    Brand: UNCLE TOBY'S
    Client: McCANN
    Creative Director:
    Art Director: KEIRAN FLANNAGAN
    Producer: STEPHEN PORTER
    Art Buyer: STEPHEN PORTER
    Photography:

  • THE BRIEF:

    McCann certainly know how to put an interesting spin on the everyday cereal box, resulting in a bright campaign for Uncle Toby's Crispy Oats. With the entire shot created from scratch by our 3D department. The liquid required special attention to ensure it was finished with a smooth and realistic flow representing life-like rich and creamy milk. This campaign really shows what CGI can do.

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