• CREDITS:

    Brand: TRANSPORT FOR NSW, RBT
    Client: OGILVY & MATHER
    Creative Director:
    Art Director: LIAM HILLIER
    Producer: PAUL BARON
    Art Buyer:
    Photography: SIMON HARSENT

  • THE BRIEF:

    Simon Harsent photographed some beautiful stills for the latest Transport for NSW anti drink driving campaign. Titled 'Plan B', Ogilvy Sydney has approached this message from a completely new direction, focusing on action instead of consequences. Our retouchers worked on comping in certain elements and adding the finishing touches to the campaign.

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