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CREDITS:
Brand: TOYOTA
Client: SAATCHI&SAATCHI
Creative Director:
Art Director: JOHN JORDAN
Producer: ANTHONY MARTIN
Art Buyer: ANTHONY MARTIN
Photography: -
THE BRIEF:
Toyota wanted to launch the new Prius for the Australian market, but there wasn't a car in the country available to shoot. Cream were supplied the CAD models to generate a 3 car campaign, with stock shots as backgrounds. The cars had several lighting passes to produce the final image, including a main HDRI and one with 'liquid lighting' for the beautiful highlights. A bridge was also constructed in 3D and dropped in over the car to create photo-realistic reflections. One of the backgrounds required the insertion of some backlit gum trees to make it more of an Australian landscape. The final touch was the motion blur to add drama to the final scenes.
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