• CREDITS:

    Brand: TAC
    Client: GREY
    Creative Director: MICHAEL KNOX/ NIGEL DAWSON
    Art Director: RICHARD LOVELL
    Producer: JODI GUBANA
    Art Buyer: JODI GUBANA
    Photography:

  • THE BRIEF:

    This unusual campaign by Grey Melbourne is a great example of the new and exciting ways that CGI can be used in advertising. With art direction by Richard Lovell, this 3D campaign for the Transport Accident Commission has been printed onto the side of Melbourne trams. The exceptional detail enabled by our CGI artists has created an incredibly realistic campaign, featuring life-sized crash test dummies on the way to work, including crash test dummy newspapers, headphones, backpacks and iPhones

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