• CREDITS:

    Brand: SURFRIDER
    Client: LEO BURNETT
    Creative Director:
    Art Director: BRENDAN DONNELLY
    Producer:
    Art Buyer:
    Photography: ADAM TAYLOR

  • THE BRIEF:

    The brief assigned to the photographer and Cream was to execute a confronting creative concept that highlights the devastating effects of pollution in our ocean. Aside from the mother and daughter, all talent was shot on location. Our retouchers worked on an overall grade that used softer lighting, creating a mood that viewers could relate to on an emotional level. This campaign won a prize for Print Craft at the AWARD awards.

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