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CREDITS:
Brand: SPIRIVA
Client: McCANN HEALTHCARE
Creative Director:
Art Director: KATE CHISNALL
Producer: TONY HALDERMAN
Art Buyer: TONY HALDERMAN
Photography: -
THE BRIEF:
This detailed campaign for Boehringer Ilgelheim features 3D lungs with 3D capillaries crafted in the shape of tiny everyday objects, from nuclear signs to speech bubbles. The beautiful CGI image was art directed by Kate Chisnall at McCann Healthcare.
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