• CREDITS:

    Brand: SPIRIVA
    Client: McCANN HEALTHCARE
    Creative Director:
    Art Director: KATE CHISNALL
    Producer: TONY HALDERMAN
    Art Buyer: TONY HALDERMAN
    Photography:

  • THE BRIEF:

    This detailed campaign for Boehringer Ilgelheim features 3D lungs with 3D capillaries crafted in the shape of tiny everyday objects, from nuclear signs to speech bubbles. The beautiful CGI image was art directed by Kate Chisnall at McCann Healthcare.

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