• CREDITS:

    Brand: SONY
    Client: SAATCHI & SAATCHI
    Creative Director:
    Art Director: TOBY PIKE
    Producer:
    Art Buyer:
    Photography:

  • THE BRIEF:

    The goal for this campaign was to create trucks that were created out of nothing but headphone parts. Our 3D artists worked diligently on modeling various headphone elements as well as creating appropriate plastic textures. They were then combined to form a truck.

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