• CREDITS:

    Brand: SMARTIES
    Client: JWT
    Creative Director:
    Art Director: DELLA MENNELL & JULIA SPENCER
    Producer: TRENT HENDERSON
    Art Buyer: TRENT HENDERSON
    Photography:

  • THE BRIEF:

    A fun, playful story created into each smartie was the goal here. The brief was given to the team as a 2D sketch. Each smartie was then brought to life in 3D. Special attention was on finding the correct chocolate shader that would best represent the smoothness of a realistic chocolate texture.

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