• CREDITS:

    Brand: QANTAS
    Client: WITH COLLECTIVE
    Creative Director: PAUL KELLY
    Art Director:
    Producer: KEVIN TRINH
    Art Buyer:
    Photography:

  • THE BRIEF:

    Our 3D guys enjoy a challenge, and they had a lot of fun with this great campaign. The concept was to promote the benefits of Qantas cash when locking in travelling exchange rates. Various map layouts were built in 3Ds Max using a timber treatment, with thin topographic layering to show elevation. The images were rendered in Octane to achieve realistic lighting, shading and depth of field.

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