• CREDITS:

    Brand: PENFOLDS
    Client: THE COLLECTIVE
    Creative Director:
    Art Director:
    Producer: ROWENA CURLEWIS
    Art Buyer: ROWENA CURLEWIS
    Photography:

  • THE BRIEF:

    Penfolds commissioned Cream to create their fifty year old Tawny in 3D form to present as a prototype before manufacturing the bottle. Careful attention was on the texturing of the leather, the embossed type and the simple, yet effective mood lighting. All this worked together to highlight the prestige of the product.

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