• CREDITS:

    Brand: PECFENT
    Client: INSIGHTAU
    Creative Director:
    Art Director: DARREN SEDDON
    Producer: LISA EVESTON
    Art Buyer: LISA EVESTON
    Photography: ANDREAS BOMMERT

  • THE BRIEF:

    This new medical campaign by InsightAU saw our 3D artists and retouching team work with photographer Andreas Bommert to create a hybrid of CGI, photography and retouching. Each shot in the series features 3D spikes, with our retouching team adding in flying wood chips and debris. The first image required a little bit more attention, with the talent being shot on a concrete floor. To remedy this, our CGI artists developed an exploding wooden floor in 3D.

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