• CREDITS:

    Brand: OLMETEC
    Client: SAATCHI HEALTHCARE
    Creative Director:
    Art Director: MARK LAW
    Producer: KELLY JOHNSTON
    Art Buyer: KELLY JOHNSTON
    Photography: SEAN IZZARD

  • THE BRIEF:

    Sean Izzard photographed this trained elephant called Herman.The elephant was to symbolise the strength of the product that knocks down blood pressure. The numbered blood pressure blocks were created in 3D and inserted at the elephant's feet, with a new background added to complete the image.

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