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CREDITS:
Brand: NISSAN
Client: TBWA
Creative Director:
Art Director: PAT SOFRA
Producer: TONY HALL
Art Buyer:
Photography: GLENN GIBSON -
THE BRIEF:
Photographic reference was supplied to our 3D guys to create the urban background for the existing cars to be dropped into. Our retouchers graded the background to make it more moody, and then introduced some dynamic light streaks that were constructed to wrap around the cars. The cars then had lighting and reflections added to them to help them sit in the scene.
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