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Cream Studios

  • CREDITS:

    Brand: NISSAN
    Client: TBWA
    Creative Director:
    Art Director: PAT SOFRA
    Producer: TONY HALL
    Art Buyer:
    Photography: GLENN GIBSON

  • THE BRIEF:

    Photographic reference was supplied to our 3D guys to create the urban background for the existing cars to be dropped into. Our retouchers graded the background to make it more moody, and then introduced some dynamic light streaks that were constructed to wrap around the cars. The cars then had lighting and reflections added to them to help them sit in the scene.

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