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Cream Studios
  • CREDITS:

    Brand: MOCCONA
    Client: M&CSAATCHI
    Creative Director: SHARON EDMONSTON
    Art Director: RODRIGO SOARES
    Producer:
    Art Buyer: LEANNE CUMMERFORD
    Photography:

  • THE BRIEF:

    To launch the new Moccona Wholebean range, our 3D department was asked to bring to life a swirl of ground coffee and instant coffee granules to form a heart, interacting with a hero jar of Moccona. Our 3D team photographed a Moccona jar, some coffee beans, coffee granules to ensure the correct dimensions and materials for modelling. From there several hero coffee beans and granules were modelled and textured, and a swirl shape was created with a Forest Pack mesh. The granules were scattered across this mesh, enabling the artists to control the density, rotation, scale and fall off of the granules. A separate cylinder mesh was made of the inside of the jar to give the illusion of a jar full of instant coffee. To finish, a few hero and exploding coffee beans were added.

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