• CREDITS:

    Brand: LG
    Client: GEORGE PATTERSON Y&R
    Creative Director:
    Art Director: DAVID JOUBERT
    Producer: MATTHEW CORNENSOIL
    Art Buyer: MATTHEW CORNENSOIL
    Photography: ALEX BUCKINGHAM

  • THE BRIEF:

    This campaign is a perfect mix of photography and 3D artistry. The fridge was photographed, while our 3D team created the contents out of CGI glass. The only real element inside the fridge is the bottle of ketchup.

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