• CREDITS:

    Brand: LEXUS
    Client: M&C SAATCHI
    Creative Director:
    Art Director: CHRIS CHEESEMAN
    Producer: TRENT HENDERSON
    Art Buyer: TRENT HENDERSON
    Photography: IAN BUTTERWORTH

  • THE BRIEF:

    This was an exciting project for the entire team! Lexus Australia teamed up with M&C Saatchi to connect man and machine, creating the world's first car with a heart beat. Cream were honoured to be chosen to take part in the post production. Ian Butterworth photographed the car in a neutral environment, which was then inserted into retouched backgrounds. Our 3D team created additional assets such as the heartbeat graphics, monitors and stadium.

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