• CREDITS:

    Brand: LEXUS
    Client: M&C SAATCHI
    Creative Director:
    Art Director: CHRIS CHEESEMAN
    Producer: TRENT HENDERSON
    Art Buyer: TRENT HENDERSON
    Photography: IAN BUTTERWORTH

  • THE BRIEF:

    This was an exciting project for the entire team! Lexus Australia teamed up with M&C Saatchi to connect man and machine, creating the world’s first car with a heart beat. Cream were honoured to be chosen to take part in the post production. Ian Butterworth photographed the car in a neutral environment, which was then inserted into retouched backgrounds. Our 3D team created additional assets such as the heartbeat graphics, monitors and stadium.

GET FREE UPDATES, RESOURCES AND TIPS DIRECTLY TO YOUR EMAIL

100% privacy, no spam ever, unsubscribe anytime.

WE'D LOVE YOU TO CONNECT WITH US