Client: M&C SAATCHI
Art Director: CHRIS CHEESEMAN
Producer: TRENT HENDERSON
Art Buyer: TRENT HENDERSON
Photography: IAN BUTTERWORTH
This was an exciting project for the entire team! Lexus Australia teamed up with M&C Saatchi to connect man and machine, creating the worldâ€™s first car with a heart beat. Cream were honoured to be chosen to take part in the post production. Ian Butterworth photographed the car in a neutral environment, which was then inserted into retouched backgrounds. Our 3D team created additional assets such as the heartbeat graphics, monitors and stadium.
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