VCCP / Fitness First
By admin on November 2, 2015 | 0 Comments | Topics:
Cream Studios were thrilled to be part of this exciting and very different campaign for Fitness First via VCCP. An extensive campaign that’s recently been showcased at every bus stop, metrolite, and double decker bus wherever you turn! The hero image that’s been turning heads most was, of course, the controversial naked balcony image which made the top 6 for best outdoor in Campaign Brief. The concept was to convey hard work and new beginnings, which photographer and director Tim Georgeson captured in a series of powerful photos. We enjoyed working alongside the VCCP creatives when retouching the images and were very happy with the outcome. Keep an eye out on your way to and from work and check it out!
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