• CREDITS:

    Brand: KETEL VODKA
    Client: LEO BURNETT
    Creative Director:
    Art Director: JUSTIN CAREW
    Producer: JEREMY DEVILLIERS
    Art Buyer: JEREMY DEVILLIERS
    Photography: SCOTT NEWETT

  • THE BRIEF:

    This campaign focused on three renowned bartenders, each with a signature cocktail infused with Ketel One Vodka. The Photographer crafted separate environments to reflect their characters, resulting in these distinctive portraits. There was a large amount of retouching in this campaign to fine-tune the image and ensure that the hero product sat well against the background

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