• CREDITS:

    Brand: JOHN WEST
    Client: GREY
    Creative Director:
    Art Director: TIM HOLMES
    Producer:
    Art Buyer:
    Photography:

  • THE BRIEF:

    This quirky project by Grey Melbourne for John West was made completely in 3D, including the fish, water and bubbles. The team worked on modeling the individual fish, creating accurate textures and shaders so they would look natural within their 3D underwater environment.

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