• CREDITS:

    Brand: JACK DANIEL'S HONEY
    Client: ARNOLD FURNACE
    Creative Director: TOM SPICER
    Art Director: LUKE DUGGEN
    Producer: CHRIS HULSMAN/ BRIDGET BRICE
    Art Buyer: CHRIS HULSMAN
    Photography: ADRIAN COOK

  • THE BRIEF:

    To promote the new Jack Daniel's Tennessee Honey Whiskey, Arnold Furnace created a great 3D campaign. After creating the Jack Daniel's bottle, glass and ice in 3D, our CGI artists began to construct the miniature people for placement on the bottle. Once a number of different models were developed and features added to differentiate each 3D individual, our CGI team positioned the people around the bottle to look like a swarm of bees. Lastly we added in extra elements like a BBQ, balloons and speakers to create a party atmosphere.

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