• CREDITS:

    Brand: HYUNDAI
    Client: INNOCEAN
    Creative Director: SCOTT LAMBERT
    Art Director:
    Producer: STEVE DUBE
    Art Buyer: STEVE DUBE
    Photography: IAN BUTTERWORTH

  • THE BRIEF:

    A captivating image for the Hyundai i30 that involved a theme park ride stituted on a salt lake. Our retouchers enhanced the motion blur on the ride by compositing the best visual effects from various selects. Additionally, the car was rebuilt by various captures that would best reflect the colourful highlights being cast from the ride.

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