• CREDITS:

    Brand: HYUNDAI
    Client: INNOCEAN
    Creative Director:
    Art Director: PETE BUCKLEY
    Producer: DAVID BALLETTI COLLINS
    Art Buyer: DAVID BALLETTI COLLINS
    Photography: ROD SCHAFFER

  • THE BRIEF:

    A brilliant idea by Innocean for Hyundai i45. A Canadian artist was commissioned to craft shapes of tools using a graphic waterfall technology. The car was then placed underneath the water with the spray effect beautifully captured by the photographer. Our retouchers composited the best looking water formations into the image and reworked the water spray bouncing off the car.

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