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Cream Studios
  • CREDITS:

    Brand: HARVEY NORMAN
    Client: HARVEY NORMAN
    Creative Director:
    Art Director:
    Producer:
    Art Buyer:
    Photography:

  • THE BRIEF:

    With such a positive response to the previous campaign created by Cream Harvey Norman commissioned us to design and build another 5 kitchen images. The entire 3D team visited the Harvey Norman showroom in Alexandria to measure and photograph each and every product to be modelled in 3D to ensure accuracy down to 5mm. The team also researched Space Furniture to gather ideas for furniture and lighting. Each scene was hand illustrated to work out the best angles to hero the key products and accessories, with multiple ‘block-out’ versions trialled before the scene was finally created in 3D. With quite a lot of creative freedom the team had fun choosing architectural detail, and finishing touches such as chandelier lighting and wall murals. The final environments were rendered in Octane for the more realistic lighting & reflections, resulting in beautiful, moody scenes at the finish.

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