• CREDITS:

    Brand: GE
    Client: CLEMENGER
    Creative Director:
    Art Director: CHRIS BADGER
    Producer:
    Art Buyer:
    Photography: STEVE WOHLWENDER & SIMON HARSENT

  • THE BRIEF:

    A beautiful series for General Electric and another great example of how 3D and photography can work together. Cream were briefed in by Clemenger to create some magic amongst the scenes. The flying letters, the windmill and the MRI room were all created in 3D and composited in with the photographed elements. There were refinements with positioning as well as lighting, making sure the letters flowed and reflected their surroundings.

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