• CREDITS:

    Brand: ELECTROLUX
    Client: NEWS LIMITED
    Creative Director: GEORGIA DIXON
    Art Director:
    Producer:
    Art Buyer:
    Photography:

  • THE BRIEF:

    News Life Media commissioned Cream to create images for the new Harvey Norman AEG kitchen and Laundry range. To start, the 3D team rebuilt all the appliances based on supplied low-poly cad models and photography. These were then textured and lit to match the background photography with additional elements added, such as the water and clothes in the washing machine. The renders were inserted into the background plates, interacting with various photographic elements. A very satisfying and polished result!.

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