Brand: COMMONWEALTH BANK
Client: M&C SAATCHI
Creative Director: CHRISTY PEACOCK
Producer: GREG HYSLOP
Art Buyer: GREG HYSLOP
Photography: ANDREAS SMETANA
We really enjoyed working on this inspirational brand campaign for the Commonwealth Bank, displaying adult careers played out by children. The spaceship environment was created entirely in 3D, so the first step was to block out the design of the room. Once approved, the team began to build the mechanical elements to populate the ship. They navigated a virtual map from the international space station as reference, making sure that every detail in the cables, panels, monitors and electronics was accurate. All the fabric elements were built using Marvelous Designer, a 3D design tool for clothing and fabrics. It was then up to our retouchers to place the talent into the scene and enhance the lighting to finish a beautifully executed image.
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