• CREDITS:

    Brand: COCO POPS
    Client: JWT
    Creative Director:
    Art Director: CHRIS BADGER
    Producer: TRENT HENDERSON
    Art Buyer: TRENT HENDERSON
    Photography:

  • THE BRIEF:

    JWT Sydney created this cute image for Kellogg's Coco Pops. The pack and straw were created separately. The straw was particularly complex, as it was constructed in one continuous piece to allow simulated liquid to be pushed through it. The liquid was then manipulated in 3D and Photoshop to make it look as dynamic as possible, while still keeping it legible.

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