• CREDITS:

    Brand: BAND-AID
    Client: JWT
    Creative Director: JOHN LAM
    Art Director:
    Producer:
    Art Buyer:
    Photography: SEAN IZZARD

  • THE BRIEF:

    A unique retouching job for Johnson & Johnson. The band aid was photographed with retouchers adding in the absorbent pad. The illustrations were then created with a texture representing blood along with shadows to create the most photorealistic result.

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