• CREDITS:

    Brand: AUSTRALIAN MARITIME MUSEUM
    Client: BLOKE
    Creative Director:
    Art Director: MIKE O'ROURKE
    Producer: MATT DAUNT
    Art Buyer: MATT DAUNT
    Photography:

  • THE BRIEF:

    Art Director Mike O’Rourke wanted to create a dramatic image for the pre-launch campaign of The Australian National Maritime Museum’s latest exhibition: ‘Vikings – beyond the legend’. Rather than risk a replica Viking ship being damaged, it was decided that the safest option to create the image would be to construct the vessel and the waves in 3D, with the stormy sky and grading added in Photoshop.

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