Brand: AUSTRALIAN FRONTLINE
Client: THE HALLWAY
Creative Director: SIMON LEE
Art Director: DYLAN SOOPRAMANIA
Photography: DANNY EASTWOOD
We really enjoyed working on this tongue-in-cheek series of â€˜ultimate boyâ€™s toysâ€™ ads. Australian Frontline Machinery re-sell Australian ex-military vehicles and Dannyâ€™s photographs did a brilliant job of celebrating the lack of luxury optional extras (check out the T&Cs on the final ad). There was a little bit of grading on the images, but most of the work was removing the stools that the talent were sitting on, and adjusting arm/foot positions. The images look fantastic and naturally a favourite with the average â€˜Aussie blokeâ€™ out adventuring with his mates.
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