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CREDITS:
Brand: AT&T
Client: INTEGER, DALLAS
Creative Director: DAVID BELL
Art Director:
Producer: KIRSTY MEARES @ SARAH LAIRD
Art Buyer: COLLEEN DEAN
Photography: -
THE BRIEF:
For this campaign the 3D team worked closely with Art Director David Bell from American agency Integer, to create christmas themed backgrounds for American telecommunications company, AT&T. It was a great effort spanning three months, with multiple executions. Attention to lighting and modelling was crucial, making sure the renders were full of elegant shapes and beautiful soft shadows to create convincing depth, and most importantly, beautiful images.
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