• CREDITS:

    Brand: AMP
    Client: BANJO
    Creative Director: SCOTT HOPKINS
    Art Director:
    Producer: SIMON DAVIS
    Art Buyer: SIMON DAVIS
    Photography:

  • THE BRIEF:

    A clever campaign by Banjo, showcasing the AMP market strategy to “build” a prize at Ocean Keys shopping center. Keeping with this concept, Cream were asked to build a model kit in 3D featuring all the potential prizes to be won. We were supplied rough sketches and reference shots of included elements. Once built, a sprue plastic texture was applied to achieve a replica of a real model kit. The background was then retouched with specific colour boards to fit with the rendered items.

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