• CREDITS:

    Brand: AJAX
    Client: Y&R
    Creative Director: JOSH MOORE/ SCOTT HENDERSON
    Art Director:
    Producer: SACHA MOORE
    Art Buyer: SACHA MOORE
    Photography: DANNY EASTWOOD

  • THE BRIEF:

    This series of 2 images saw the Photographer spending several hours throwing milk and cordial around his studio to provide us with hundreds of frozen liquid moments. Multiple spills were selected and then manipulated to create this beautifully simple and effective ad.

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