Perpetual
Traditional model-making, photography and retouching was previously an inefficient and expensive process for each new image created in this long-running campaign. The process is now very streamlined thanks to the advantages of utilizing 3D.
We’ve created a basic model that is manipulated to suit most executions. Others, like the 'Slinky' and 'Blocks' would have been very difficult and costly to create any other way.
Account: Perpetual
Agency: John Bevins
Art Direction: Brian Langford
Photography: Cream 3D
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