Peugeot
Several background and car shots were used for each image in this successful campaign. The neon signs were built in 3D to emulate traditional fun park rides. Cars were retouched, landscapes and signs were comped together before final grading.
Utilizing 3D meant that the challenges and expense of model-making, shipping and extra photography were avoided.
Account: Peugeot
Agency: The Sydney Furnace
Art Direction: Paris Giannakis
Photography: Alan McFetridge | Cream 3D
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