For this campaign, the landscape was shot in sections and recreated to suit the wide format. The car was shot separately, retouched and then dropped into the shot. The petals of type on the flower were created in 3D and animated to explode - avoiding the contrived look associated with elements placed 'by hand'. A preferred frame of the animation was chosen, which was then rendered in high resolution to combine with the rest of the image.
Account: Lexus | Agency: Saatchi & Saatchi | Art Direction: Noah Regan | Photography: Gary Sheppard & Cream 3D
